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If you fail to place enough emphasis on the importance of growing your social media network, it could cause your overall website ranking to suffer. When you consider the fact that the majority of people do not look past the first page of Google’s search results, it is easy to see just how crucial it is to create and maintain social media pages for your business. Keep in mind that your followers will expect you to adhere to the rules of social media, including providing them with regular updates and exclusive content. Unfortunately, if you fail to provide these key components, you risk losing the majority of your followers. When you consider the fact that Google and many other search engines scroll through public Facebook profiles to index all of the pages that people like, you can easily begin to understand just how vital it is to have as large of a following as possible.