EmMeCon Emerging Media Conference® San Francisco 2013 Agenda

Grab some coffee, check in, and grab your seat in the beautiful ballroom.

Conference sessions begin with a talk from our Master of Ceremonies Jenn Mathews

Topic: Social and Networking
Description: How people are using social media and in-person networking to further their career and get noticed.
Speaker: Irene Koehler

Topic: Nurturing Tactics
Description:

Companies are introducing nurturing tactics for sustaining engagement with their acquired audience. See how this is a proven strategy that is working, and gain inspiration on how you can use these same nurturing tactics.

Speaker: Ruben Quinones

Topic: I Believe in You: Trust, Privacy and Customer Relationships
Description:

In an age of increasing consumer advocacy and governmental regulation around privacy, we risk missing the most fundamental aspect of business: business is conducted in the context of relationship. In this presentation, Aaron Fossum presents a simple framework for understanding how customers consider their privacy choices and how businesses should move from fear of privacy regulation toward enthusiasm for customer relationships.
Speaker: Aaron Fossum

Topic: Online Personalization
Description:

How many times have you thought to yourself “Wow, this company really gets me?” Bill Leake will be covering personalization and the internet sharing examples of not only marketing, but how politics and other media play into it.
Speaker: Bill Leake

Take a moment and grab something to eat with other attendees you have met at the event.

Topic: Music Gets Social with Mobile
Description:

The music industry is rapidly changing. With social media merging with mobile technologies, musicians are finding it ever more difficult to keep up. Aaron Kronis will discuss the changes the industry is facing, and how musicians are adapting.

Speaker: Aaron Kronis

Topic: Gamified Advertising and the Social Hook
Description:

Lindsey -
With the increased popularity of social gaming businesses are forced to find other ways to engage directly with consumers. Lindsey will look into how brands are integrating into games and engage users in ways we could never have imagined.

Todd -
Gamified advertising experiences provide social hooks which encourage users to buy/engage content/play together and delivering them across all screens. Mobile is increasingly interesting not just as a delivery, but as an engagement point for consumers for these experiences.

Speakers:
Lindsey Port
Todd Parsons

Topic: How the World Around Us Will Work: Context Awareness, Personalization, and the Value of Now
Description:
The next major advancement in User eXperience, beyond muititouch, voice, & gesture, is Context Awareness: “Devices that Learn You”. With more companies realizing that nobody wants to be marketed to on their phone the communications model of marketing to a totally User-Centered one, and using a combination of (user-managed) methods to understand every user’s context is inevitable. Clark Dodsworth will dive into how when a user wants or needs a service, it can be available on their terms.
Speaker: Clark Dodsworth

Topic: What’s New in Social Media?
Description:
Our panel of experts will look into the latest trends in social media. Are we going mobile? Are we getting more visual vs. reading blogs? Are there any predicitons for where Facebook, Twitter, Google+ or Pinterest are headed? Do we have insight into new social channels?
Speakers:
Jeet Banerjee
Bryan Boettger
Brandon Prebynski

Pour yourself some coffee or tea, grab your seat, and get ready for an inspiring day;

Topic: Women in Technology

Description: A look at the role women have played in technology, getting to know some of our most inspirational women in the field, and thoughts on where women will continue to participate in social, mobile and gaming.

Speaker: Lynne D Johnson

Topic: The 2nd Screen Experience
Description:

After two years of user research in the convergent space of social media and technology, Eric will explain why people use second screens while viewing entertainment and what they expect from those experiences.
Speaker: Eric Holtzclaw

Topic: How much social is too much social?
Description:

The proliferation of social networks, sharing options and seeming requisite nature of belonging to multiple communities in order to be on top of things has created a situation where no one really has time to do anything but stay on top of their social media. Where do we draw the line? How do different social media sites have more or less importance to users as part of an aggregate? Do social media sites realize that lines are already being drawn?
Speaker: Kim Stuart

Take a moment and grab something to eat with other attendees you have met at the event.

Topic: Generations in Emerging Media
Description: There are 7 billion Internet users worldwide and growing. Baby boomers are still learning and adapting to the trends and the Millennials and Generation Z online population keep increasing. How are emerging technologies effecting how we communicate with one another? What does this mean for our future? How are emerging technologies affecting how we communicate with one another across generations?
Speaker: Benj Ariola

Topic: iPhone, I-Thou, and I-It: Connecting Online
Description:

Technology is awesome! It’s one of those things that asks little of us and gives a lot in return. But with our reliance on and perhaps obsession with technology, we risk feeling so connected to our devices that we don’t connect meaningfully with each other. Drawing from 1920s philosopher Martin Buber, we’ll see that there are different ways of interacting with the world (I-It and I-Thou), and we’ll talk about how we can have more meaningful relationships thanks to technology.

Laura will show us some amazing examples of intentional social media that allows people to connect in deeper and more meaningful ways than they would ever be able to without technology.

Speakers:
Laura Baum

Topic: Can You Hear Me Now?: Video Game Audio Comes of Age
Description:
There is a more significant audio technology revolution on the horizon in a way that the next generation of technology and tools will allow even more immersive and engaging audio environments to be generated in real-time with minimal system requirements. Chanel will introduce the audience to the various audio technologies that are enabling (and will enable) game creators to process, mix, and control sound for aesthetic effect and to push audio – and games themselves — forward in an emotionally impactful way.
Speaker: Chanel Summers

Topic: How the Semantic Web Will Impact the Future of Social Media

Description: This discussion will focus on the impact that efforts to convey meaning using new digital technologies and markup languages will have on advertising, social communication, and social research. Both practical and more liberatory potentials will be presented.

Speakers:
Matt Schmidt

Lisa Jean Moore

Tom Lee

Conference sessions begin with a talk from our Master of Ceremonies Jenn Mathews

Topic: The Impact of Comments
Description: How does commenting impact social media? AOL’s Director of SEO Simon Heseltine will present research around how people comment and what we respond to most.
Speaker: Simon Heseltine

Topic: Mobilized Spaces

Description: As mobile devices become the life-navigation tools for the masses find out how spaces like Malls, Museums, Gyms, Restaurants and of course retail stores, are providing mobile platforms to engage users.

Speaker: Warren Zena

Topic: Searching and Connecting – the need to Effectively Map Content for Users
Description:

The key for businesses to succeed in today’s social world is to help users collaborate, connect with each other, and, ultimately, find the content they need to be successful. Christian Buckley will provide insight into how social computing benefits the enterprise and the search experience by improving information worker productivity.
Speaker: Christan Buckley

Topic: Social Media Communications and Collaborative Intelligence

Description:

Scott Rickard will show us how governments, authorities, media, power brokers and individuals manipulate emerging social media platforms to gather, corroborate and assemble information resources to improve intelligence analysis, criminal investigations, news reporting, and overall interaction on a variety of political, social and business issues.
Speaker: Scott Rickard

Take a moment and grab something to eat with other attendees you have met at the event.

Topic: Hypercuration: intelligent engagement
Description: Brands are finding ways to integrate other content into their strategies with both quality and quantity. Find out how brands are leveraging this form of highly relevant targeting, and how to scale on a limited budget.
Speaker: Chase McMichael

Topic: Mobile is Changing the Face of Advertising
Description:

As technologies converge more and more users are turning to mobile, and brands are finding themselves interacting more with their customers. Shawn Scheuer will walk us through ways that brands use mobile advertising to connect rather then broadcast to their audience.
Speaker: Shawn Sheuer

Our moderator will start the open discussion throughout the room with a few questions about the topics covered at the events. Questions, thoughts, and ideas are all encouraged during this candid talk about emerging media and social, mobile, and gaming technologies.

Stick around and see if you or one of your favorite speakers gets to pick up one of our highly coveted awards.