When Facebook, Google Plus, Linkedin and Twitter first arrived on the marketing scene, market research and advertising professionals sought deeper integration of brand competencies through web based applications, customer equity and stakeholder network participation. With social media marketing the virtually endless opportunities for advancement of new values enhanced by technological inputs led to priority in channel marketing strategy. Social media networks now serve as core elements in a standard marketing campaign decision.
With social network site recruiting strategies, value in professional communications further expanded the number of potential visitors to an organization’s homepage. By linking job seekers to companies and their brand performance, the sheer volume of new connections improved recognition of market leadership.
Before creating a social media marketing plan marketing it is recommended that a social media marketing professional begin with social media marketing plan outline. Initiating the process with a sample social media marketing plan, a social media marketing plan outline will assist in development of a social media marketing plan template for fast and effective deployment of your channel market social media marketing plan strategy.
Good solid social media marketing plans are driven by a few core factors:
- Executive Summary
- Goals and Objectives
- Target Market
- Locations and Sites
Step 2 – Goals and Objectives
The main interests designated in outcomes to the sample social media marketing plan strategy provide direction for plan implementation and assessment. Stakeholder equity in marketing communications increases both brand awareness and network capacity for more opportunities leading to capitalization.
Step 3 – Target Audience
During development of the social media marketing plan outline and social media marketing plan template, and implementation and evaluation of the sample social media marketing plan, target audience(s) to be focused on in future social media marketing strategy are narrowed toward precision. Engage current and potential customers according to demographic information derived from social media fostered reporting on traffic in a customer segment.
Step 4 – Locations and Sites
Determination of which social network site(s), and member participation options, is a critical planning element in the social media marketing strategy process. Identifying traditional PR planning framework principles of “where, what, why and how” will enable the strategist to develop a niche presence amongst competitors in a market sector or segment. While universal social network site participation is advised, brand identity management is a significant factor in successful outcome to any social media strategy.
Step 5 – Controls
Adequate establishment and use of social media site controls allows members to track followers and connections for analysis of brand performance. Review of details to site controls means better management of monitoring capabilities. If social network sites are an extension of a home website and its SEO advertising content, aesthetics and narrative on the site should reflect the overall brand identity portrayed.
Step 6 – Tactics
Outline of tactics to be used in development of site content at the initial planning stage will assist in creating a seamless social media environment for visitors. Schedule of administration updates should coincide with management of site interactions such as web-casts, chat sessions, promotions and knowledge sharing affiliations. Keeping abreast of new research and development, publications and events within a sector on the site lets visitors know that the brand is a leader in the sector.
Step 7 – Reporting, Measuring, and Analytics (ROI)
Return on Investment (ROI) is reliant upon reporting, measuring analytics. Launch, management and optimization activities are key decoupling points in the value chain of strategic marketing operations. In order for members to reap the most benefit from analytic data reporting, most social media sites offer tracking metrics for campaign management. Auto trend analyses make forecasting of future social media marketing strategy a breeze.
If you are looking for truly ‘global’ presence in marketing, social media networks offer the easiest and most affordable vehicle for improving visibility and profit. Increase the value of your business with social media marketing. Social media marketing sites typically include platform host of multi-media tools for upload of video and other content. Take advantage of blogs, bookmarking and audio/video content integration. Record of appointments and events increases accuracy in communications. The power to compete is simple. Social media marketing: the source of integrated business intelligence.